Case Study
Growing welcome series revenue by 5X for Everyday Explorers Co.
An Asian woman-owned small business based in the Bay Area, Everyday Explorers Co. is the brainchild of founder and designer Christine Herrin. Everyday Explorers Co.’s mission is to inspire people to document their everyday lives in creative and fun ways. They offer journals, clear stamps, mini-book kits, notepads, and more, designed to appeal to scrapbookers, memory-makers, and crafters.
The results
⬆
Increased
click rate
60%
☺
Increase
in monthly revenue
5x
$
Increase in placed order rate
25%
In their toolkit
☑Klaviyo ☑Shopify ☑Recharge
The challenge
Christine is running a thriving business, but like most small business owners, she’s wearing a lot of hats. Overseeing design, marketing, operations, sales, and fulfillment is a big job, and she needed a way to ensure she was regularly communicating with customers and prospects and building brand loyalty—without sending a whole bunch of one-off email campaigns (written, designed, an deployed on her own).
The solution
Setting up email automations is always a win for busy small business owners. We created a three-touch welcome series for new prospects, triggered when they sign up on her website. It replaced Christine’s single welcome email, giving her a better opportunity to build customer relationships, educate about her brand, and showcase her most popular products.
✔ Warmly welcome
Create a deeper connection, telling the brand story, providing creative inspiration, and showcasing different product categories.
✔ Ensure brand consistency
Align creative across email campaigns, better showcasing her (amazing) branding.
✔ Convert subscribers to customers
Turn subscribers into first-time customers, laying the groundwork for future brand loyalty.
✔ Educate on product categories
Show customers how her wide range of products work together, encouraging larger basket size.
“Stacey and Jen took the time to really get to know my brand to make sure we focused on the right goals. Their work has brought really amazing results and I’m looking forward to all the future projects we have lined up.”
Christine, Founder, Everyday Explorers Co.
Inside the Welcome Series
Touch 1
A brief—but warm—welcome that delivers the promised discount code and reinforces the decision they’ve made to sign up.
Touch 2
A more formal welcome that shares the brand story, resonating with shoppers who appreciate supporting small businesses.
Touch 3
A deeper dive into some of the brand’s most popular products, giving multiple entry points for different interests.
SL: Welcome! Your 15% off code is inside.
PREHEADER: Thanks for joining our crafting community
SL: Let’s get stamping
PREHEADER: Inspiration inside…
SL: Thanks for supporting our small business
PREHEADER: A little more about us
What’s next?
Building on the success of the Welcome Series, we completed a three-part holiday promotional campaign and are working on a modular template that makes it fast and easy for Christine to create beautiful emails.
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